CROWDFUNDING OUTREACH DATABASE

 
The ultimate tool for in-house earned media outreach. Contact journalists, influencers, and industry insiders with the help of our database. Our data comes from web crawlers and APIs that show outbound links & social shares to kickstarter projects. We find each email address and confirm validity manually!

ONLINE MEDIA

1639 Journalists

YOUTUBE INFLUENCERS

101 Channels

PRODUCT HUNT

102 Hunters

FACEBOOK PAGES

211 Product Focused Pages

CROSS-PROMOTIONS

281 Past Campaign Owners

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/ Online Media

We found all the places that link to kickstarter campaigns. This info was found thanks to APIs and web crawlers that show links to projets. We filter out low quality sites.
1,639 JOURNALISTS IN DATABASE

Product Media Examples

PUBLICATION TRAFFIC WRITERS NOTES
Uncrate 4M 7 WRITERS HARD TO FIND.
InsideHook 109M 8 COVERS COOL PRODUCTS
HighSnobiety 11M 18 FOR YOUNG MEN
The Manual 812k 20 NEW PUBLICATION HEALTHY READERSHIP
Cool Material 2M 5 COVERS GEAR AND TECH
Complex 20M 17 TOP TIER OUTLET, COVERS ALL
Bro Bible 2M 6 BUZZ STYLE SITE FOR MEN
 

Tech Media Examples

PUBLICATION MONTHLY VISITORS WRITER EMAILS NOTES
BGR 15M 9 TECHIES READ THIS ONE EVERY DAY
Forbes 109M 32 CONTRIBUTORS HERE OFTEN COVER PRODUCT LAUNCHES
BoingBoing 9M 13 A BUZZFEED STYLE SITE THAT'S EASIER TO GET INTO
Mandatory 157M 32 MODERN OUTLET THAT CATERS TO MILLENIALS
Brit + Co 17M 8 COVERS ANY GENDER NEUTRAL COOL PRODUCT
Slash Gear 3M 6 INFLUENTIAL TECH & PRODUCT PUBLICATION
New Atlas 6M 15 EASY TO GET INTO, COVERS TECH AND INTERESTING PRODUCTS
Pop Sugar 20M 25 WOMEN'S PUBLICATION, WILL COVER TECH AND PRODUCT
Elite Daily 29M 11 CATERS TO GENERATION Y, COVERS ANY COOL PRODUCT
 





   

/ YouTube Influencers

Officially a solid way to acquire backers. Many channels are devoted entirely to product coverage. Not all influencers require payment for coverage.
101 INFLUENCERS IN DATABASE

Examples:

INFLUENCER SUBSCRIBERS CATEGORY
Unbox Therapy 10,924,997 WILL COVER ANYTHING
HardwareCanucks 912,779 TECH RELATED PRODUCTS
UrAvgConsumer 1,831,156 COVERS EVERYTHING COOL
Flossy Carter 761,557 COVERS GEAR AND LUXURY
Linus Tech Tips 5,914,497 TECH COVERAGE ONLY
Dave Lee 1,299,101 COVERS ANYTHING TECH OR TRAVEL RELATED
Tech HD 280,431 TECH COVERAGE ONLY
 

ROI Sample:

Just so you can get a feel for the return on investment from YouTube Influencers, here are some examples of big campagins and their coverage.

PROJECT FUNDING VIDEO EXAMPLES
Everyday Backpack $6,565,782 [1] [2] [3] [4] [5] [6] [7] [8]
Everyday Messenger $4,869,472 [1] [2] [3] [4] [5] [6] [7] [8] [9]
Boundary Prima System $704,627 [1] [2] [3] [4] [5] [6]
Jibo $3,663,105 [1] [2] [3] [4] [5] [6] [7]
Fidget Cube $6,465,690 [1] [2] [3] [4] [5]
Gravity Blanket $4,729,263 [1] [2] [3] [4] [5]
Baubax Travel Jacket $9,192,055 [1] [2] [3] [4] [5] [6] [7]






   

/ Facebook Influencers

84% of Americans get their news from Facebook. A new trend is Facebook Pages that don't have a website and only cover products on Facebook.
211 FACEBOOK PAGES IN DATABASE

Examples:

FACEBOOK PAGE LIKES CATEGORY
Best Products 1,898,679 USEFUL EVERYDAY LIFESTYLE PRODUCTS
Oddity Mall 2,673,445 QUIRKY INTERESTING PRODUCTS
Clever Ideas 2,137,203 WATCH-ABLE TYPES OF PRODUCTS
Creative Ideas 4,238,336 HOME PRODUCTS
GIGadgets 9,986,414 TECHNOLOGY PRODUCTS
Bright Side 40,959,027 BUZZWORTHY PRODUCTS
Gadgets Now 1,527,072 TECHNOLOGY PRODUCTS
 

Media Outlet Facebook Pages:

Sometimes top-tier media outlets won't cover a product on the web - but they will on their Facebook Page. These videos and posts can garner millions of views.

OUTLET PAGE LIKES AVERAGE VIEW COUNT
Mashable 7.2 Million 1.1 Million
Insider 9.8 Million 3.3 Million
Buzzfeed 11.4 Million 9.4 Million
Business Insider 8.6 Million 2.6 Million






   

/ Product Hunt

Getting on the front page of Product Hunt is the holy grail of outreach. Many have reported that this site alone drove more backers than any other marketing channel in their program. What's the catch? You need to be hunted by a veteran, and you need bankable upvotes. Our database is perfect for helping you find the right hunter, and most importantly: you can ask for upvotes from anyone on our list.
102 PRODUCT HUNTERS IN DATABASE

Hunter Examples:

PROFILE SUBMISSIONS NOTES
Kevin William David 1555 DEVELOPS SOFTWARE THAT FINDS PRODUCTS
Chris Messina 1555 USES PLATFORM TO PROMOTE PERSONAL BRAND
Jack Smith 1414 HIGH PROFILE STARTUP ADVISOR
Kristofer™ 839 PRODUCT & KICKSTARTER ENTHUSIAST
Ozgur Ozer 815 USES PROFILE TO PROMOTE HIS FREELANCING
Ryan Hoover 783 THE FOUNDER OF PRODUCT HUNT
Dre Durr 481 GROWTH HACKER, PROMOTES CLIENTS

Hunted Product Examples:

PRODUCT HUNT LINK UPVOTES AMOUNT RAISED
Gravity Blanket 1,292 $4,729,263
Everyday Messenger 581 $4,869,472
Nomatic Backpack 543 $2,203,254
Watson 262 $146,303
Travelab 209 $76,052
Slicks Travel System 575 $533,641
Everyday Backpack 264 $6,565,782






   

/ Cross-Promotions

Having a fellow project creator share your product to their customers can work wonders. We have cultivated a list of founders who are likely to cross-promote.
281 CAMPAIGN OWNERS IN DATABASE

Design Section Examples:

CAMPAIGN FUNDING PRODUCT TYPE
Egard Watch Co. $169,854 Timepiece
Vilhelm Watches $111,369 TimePiece
The Bradley $594,602 TimePiece
Sgnl $1,469,202 SmartWatch
Minaal Carry-On $341,393 Backpack
Elos Skateboard $83,512 Transportation
The Modern Day Briefcase $242,014 Briefcase

Tech Section Examples:

CAMPAIGN FUNDING PRODUCT TYPE
Bagel $1,353,798 Measuring Tape
AirDog $1,368,177 Drone
nura $1,803,98 Headphones
ONO $2,321,811 3D Printer
PUGZ $1,433,779 Wireless Earbuds
Cubiio $1,373,680 Laser Engraver
PINE A64 $1,731,465 Computer